We had the honor of creating an Opening Experience for the Adobe Digital Experience Summit in Las Vegas. We explored CGI light installation wherein natural sunlight moved across glass creating a dazzling display of dichroic light. With over 17,000 attendees viewing a screen stretching over 600 feet across with a resolution of over 30,000 x 1080, Pretty Damn Sweet a variety of formats like LED screens mixed with projection, the challenge was to design an ultra-wide format that felt unique from every seat but was still a cohesive experience.
Project: Adobe Summit Opener 2019
Executive Creative Producer: Nicole Williams, Adobe
Creative Director: Joe Buchwald, Adobe
Production Company: PIX Productions
Animation Studio: Pretty Damn Sweet
Director: Stephen Gifford
Artists: Chris Lee, Mariusz Becker