We had the honor of creating an Opening Experience for the Adobe Digital Experience Summit in Las Vegas. We explored CGI light installation wherein natural sunlight moved across glass creating a dazzling display of dichroic light. With over 17,000 attendees viewing a screen stretching over 600 feet across with a resolution of over 30,000 x 1080, Pretty Damn Sweet a variety of formats like LED screens mixed with projection, the challenge was to design an ultra-wide format that felt unique from every seat but was still a cohesive experience.